Openness and the ability to communicate are seriously underestimated properties of promising products.


In terms of successful products, designing an open, programmable system or a low-complexity programming interface ranks equally in importance with having a intuitive interaction design and a attractive graphical user interface.

An example of this kind of product is homee, which is a simple interpreter that allows you to link up various appliances controlled by radio waves. We’ve been working with the homee team to design their user interface and their product strategy

– and ultimately the overall user experience.